CRM Implementation

What is CRM


Customer Relationship Management (CRM) is a widely implemented model for managing a company’s interactions with vendors, contacts, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, as well as those for marketing, customer service, and operational support.

The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service. Customer Relationship Management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.